A/B Testing Donate Buttons
The key to making money from donations is constant A/B testing. A/B testing (also called split testing) is the practice of showing one variation of a website to one visitor and another variation to the next visitor. The performance of both variations is recorded, compared and the better performing variation used – a process called conversion rate optimization (CRO).
EAIO tests all aspects of the donate button, including:
EAIO starts with a donation amount of US$ 1. Many others are tested, including odd ones such as 0.99 or 1.97. This A/B test is intelligent in that it is repeatedly run based on previous data to find the optimum donation amount for your website.
Multiple variations exist for all textual elements. All variations are internationalized to 17 languages.
EAIO supports custom donation amounts. This feature is switched on and off in an A/B test.
Since EAIO supports up to three donate buttons on a page, an A/B test also evaluates whether the eCPM can be improved by turning zones off.